During the 2022 Spring Festival holiday, 251 million domestic trips will be made to snow and ice

2022-08-05 0 By

Guangming network news (reporter Zhao Yanyan) Spring Festival winter Olympics, tourism flavor thick.The journalists learned from the Ministry of Culture and Tourism that according to the data center of the Ministry of Culture and Tourism, the seven-day Spring Festival holiday in 2022 will see 251 million domestic tourist trips, a year-on-year decrease of 2.0%, recovering to 73.9% of the same period in 2019 on a comparable basis.Domestic tourism revenue reached 289.198 billion yuan, down 3.9% year on year, recovering to 56.3% of the same period during the 2019 Spring Festival holiday.No major accidents occurred in China’s cultural and tourism systems, and the holiday market was safe, stable and orderly on the whole.The Ministry of Culture and Tourism resolutely implemented the decisions and arrangements of the CPC Central Committee and The State Council, coordinated epidemic prevention and control with economic and social development, and made every effort to do a good job in the cultural and tourism holiday market. With strict epidemic prevention and control measures, strong security guarantee, good market order, abundant product supply and steady improvement in service quality, the Ministry said.In addition to epidemic prevention and control and workplace safety, local governments have stepped up the supply of cultural and tourism products and services to enrich people’s holiday life.During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation, snow and ice leisure have become the mainstream of the market. Self-driving travel, family travel, small group customization, and “research + intangible heritage” have become the mainstream mode of holiday travel. The majority of tourists go to the suburbs to “pack a small courtyard for the New Year” and live in homestays have become the new favorites of the holiday.The mode of “peripheral tour + in-depth tour” is prominent, and the quality and personalized trend of short-range tourism is prominent.Data showed that during the 2022 Spring Festival holiday, the proportion of intra-provincial and inter-provincial travel was 78.3% and 21.7%, respectively.Short-distance self-driving trips, parent-child trips, theme park trips, snow and ice travel and other short-distance leisure activities have increased significantly, and more and more people choose to find the “flavor of the New Year” locally.Booking guide, surrounding exquisite camping, car rental local travel, exquisite travel photography and other short-term leisure activities to improve the quality and upgrade, quality and personalized products more meet the needs of Spring Festival travel.”Homestay is the destination” and “soak in homestay soup pool” have become an important way for family and parent-child travel during holidays.Single-family homestay is popular, and it is fashionable to pack a small courtyard for Chinese New Year.According to data from a homestay platform, orders for single-family homestays during the Spring Festival of 2022 increased by about 56 percent compared with the Spring Festival of 2021.Beijing’s rural b&B reservation is booming, with a year-on-year increase of 1.4 times compared with 2021, showing a situation of “difficult to find a room”.Snow and ice tourism has become a new highlight of Spring Festival holiday tourism.Driven by the enthusiasm of the Winter Olympics, ice and snow tour has become a fashionable way to enjoy the Spring Festival holiday in the Year of the Tiger.Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other 14 Spring Festival holiday snow and ice themed sports tourism routes were released, with the surrounding skiing, hot spring, intangible cultural heritage, research, food, hotels and other business.Luanping Jinshanling Ski Resort in Hebei province, Harbin Ice And Snow World in Heilongjiang Province and Tianzhu Mountain ski Resort in Anhui province are popular.Shennongjia, Hubei province, combines snow and ice tourism with sports, festivals and b&B, creating a combination of products of “skiing + snow appreciation + Lunar New Year + b&B”.Yuntai Mountain scenic spot in Jiaozuo, Henan province reopened on New Year’s Eve, attracting a large number of tourists to the ski resort at their doorstep to experience the fun of ice and snow tourism.Organic integration of traditional folk culture into Spring Festival activities, a strong cultural atmosphere of spring.Various places decorate lanterns and decorate ancient villages and towns. New Year paintings, Spring Festival couplets, paper-cuts, temple fairs, dragon dances, lion dances and other traditional elements create a strong “New Year flavor”. Temple prayers, non-body inspection, folk New Year’s greetings and other activities are popular with tourists.Sanxingdui cultural relics on CCTV Spring Festival Gala set off a boom in museum tourism, “Spend the New Year in the Museum” gradually mature and form a brand.The rural market in northern Anhui staged wonderful performances in turn, such as Huainan Shou Drum, Suzhou Sizhou Sizhou Xi, Taihe Lion lantern and so on, attracting many surrounding tourists.Various themed activities have been held around the “fu” culture in Fujian.Digital technology has enriched cultural and tourism experience, and the construction of smart tourism has made further progress.Cultural and tourism departments at all levels actively carry out colorful online cultural service activities such as cloud exhibitions, cloud Spring Festival Gala, cloud lectures and cloud performing arts.Shaanxi launched the “Cloud enjoy culture, healthy New Year” line above travel benefit activities.Jinan organized a series of online activities called “Cloud Tour jinan”.Hebei, Shanxi, Shanghai, Jiangsu, Guizhou and Yunnan have strengthened the application of smart tourism technology to facilitate one-stop access to booking, traffic restriction, epidemic prevention and control, management services and other information through the official wechat accounts and OTA platforms of scenic spots. Big data has been used to guide tourists to travel during off-peak periods, so as to achieve scientific control and intelligent traffic restriction.Responsible editor: Wu Xiaohui Source :30 Guangming network