Huafa Shares: Steady zhiyuan, “business performance” and “financial stability” double harvest
“Investment Times” reporter Zhang Jia April 8 evening, Huafa Shares (600325.sh) released 2021 annual report, operating income, net profit, sales are bucking the trend of steady growth.During the reporting period, adhering to the development strategy of “basing on Zhuhai and facing the whole country”, the company achieved a steady increase in business scale and a total revenue of 51.241 billion yuan.Net profit attributable to shareholders of listed companies reached 3.195 billion yuan, up 10.09% year on year.The amount of money collected in the whole year was 70.732 billion yuan, up 32.3% year on year.Basic earnings per share were 1.34 yuan, up 15.52% year on year.At the same time, since its listing, Huafa has paid out dividends 17 times, with a total dividend of 5.033 billion yuan.In 2021, cash dividends of 4.60 yuan (tax included) will be distributed to all shareholders for every 10 shares, with a total cash dividend of 974 million yuan. The accumulated dividends in the past six years will account for 36.88% of the total net profits returned to the parent company.Recently, with stable operation and constantly improving market competitiveness, Huafa Shares ranked 14th in the list of “China’s top 100 Real Estate Enterprises 2022” (sponsored by China Enterprise Evaluation Association, Real Estate Research Institute of Tsinghua University and Beijing Middle Finger Information Technology Research Institute), up 18 places compared with last year.Ranked 20th in the list of “TOP500 Comprehensive Strength of Real Estate Development Enterprises” (sponsored by China Association of Real Estate Industry and Shanghai E-House Real Estate Research Institute), up 41 places compared with last year.The selection of the two lists are focused on the steady development of enterprises, in-depth investigation and review of enterprises to acquire land, sales, project construction and other operating conditions, the selection of stable and strong enterprises.The company has been ranked TOP20 for the first time in the two lists, which fully reflects the affirmation of its comprehensive strength from authoritative real estate industry research institutions.In addition, Huafa Has been listed on fortune’s “China’s Top 500” list for seven years and jumped to 228th in 2021, up 68 places from 2020. Huafa’s positioning as a “Sino-American” enterprise is becoming more and more firm.Product marketing for the wings for sales grow in new ongoing outbreak as well as the real estate industry regulation environment, huafa industrial share overcome difficult, contrarian to break, insist on grasping product, in marketing, with power to promote sales, sales reached 1218.9, one hundred million yuan, sales area of 4.688 million square meters, comfortably billions of camp.According to the kreis list, the company ranks 32nd in the sales list of China’s real estate enterprises, up 2 places compared with 2020, and its position in the industry is further stable.The company regards the product as the important guarantee to maintain the core competitiveness, closely follows the market change trend, and constantly strengthens the product quality.On the one hand, the quality of soil storage is highly valued from the stage of taking land.In addition to zhuhai, a large number of real estate projects are located in Shanghai, Nanjing, Guangzhou, Wuhan, Xi ‘an, Beijing and other first-tier and second-tier cities.In building quality dimensions, on the other hand, pay more attention to factors such as health, comfort, environmental protection, product system + 4.0 has implemented the regional promotion to the country, more than 60 projects won the award of the poor, “zhan tianyou prize, the Asian real estate design award prize, Germany blockbuster awards at home and abroad, such as product moat continues to widen, provides guarantee for the market sales.In terms of marketing, Huafa Shares has taken multiple measures to focus on sales and payment collection, and launched simultaneous attacks online and offline to stimulate new sales momentum.Offline closely follow the changes in market demand, take precise measures according to the time and place, and break through key and difficult projects;Online marketing gives full play to the advantages of We-media matrix such as Huafa Youlife, Huafa Real Estate, and Huafa Stock Video number, greatly enhancing the penetration of product and brand publicity;We have actively created marketing nodes such as “618”, “919” and “Double 11”, and carried out brand activities such as live video, video challenge and online marathon to help our sales performance continue to lead.Maintaining the “AAA” credit rating, Huafa Stock continuously optimized relevant financial indicators and improved safety factor by comprehensively accelerating payment collection, optimizing financing structure, and expanding the pace of investment control, and was promoted to a “green grade” real estate enterprise within a year.The company’s interest-bearing debt scale declined steadily, down 10% year on year.The structure of interest-bearing debt has been significantly optimized, and short-term debt has significantly decreased by about 40%, laying a more solid foundation for high-quality development of the company.During the reporting period, the company made strong efforts to collect sales revenue, and the annual revenue revenue was 70.732 billion yuan, up 32.3% year on year;New financing is mainly long-term low-cost financing, the financing structure continues to improve, financing costs further reduced;An additional 5 billion yuan of small public rental debt was raised, successfully joining the list of 10 billion yuan of housing rental REITs products issued;Adhere to prudent and prudent investment strategy, accurately grasp the pace of investment expansion, in 2021 in Nanjing, Zhuhai, Chengdu, Xi ‘an and other core cities to obtain a number of high-quality projects.Based on the steady development and long-term credit status of the company, China Chengxin International Credit Rating Co., LTD., United Credit Rating Co., LTD., and other authoritative credit rating agencies maintain the main credit rating of Huafa In 2021 as “AAA”, with a stable rating outlook, and maintain the relevant debt rating as “AAA”.In recent years, Huafa Shares has actively implemented the business strategy of “one core and two wings”, focusing on residential business and continuously optimizing commercial operation and the two wings of upstream and downstream industrial chain. Huafa has become a comprehensive real estate operator with unique competitiveness.During the reporting period, the company anchored its main business, effectively promoted regional integration, and formed a new “4+1” management and control pattern in Zhuhai, South China, East China, North China and Beijing.As of December 31, 2021, the company has entered nearly 50 major cities in China, including Shanghai, Guangzhou, Beijing, Wuhan and Nanjing.During the reporting period, the company developed 119 investment projects with a total construction area of more than 21.7 million square meters, and the national layout continued to consolidate.While adhering to the main business of real estate development, huafa Commercial Capital and other benchmark commercial brands have been built by expanding the diversified business formats related to commercial real estate.In 2021, huafa commercial will open six key projects in zhuhai, Taicang, Weihai, Zhongshan, Wuhan and other cities, comprehensively establishing huafa commercial brand.In addition to the residential and commercial sectors, Huafa Shares extends vertically with the industrial chain, opening up the whole chain services of upstream and downstream industries such as marketing, design, communication, garden, etc., giving full play to the advantage matrix of the linkage of sectors, providing customers with a full range of comprehensive services.In 2021, Huafa Shares will continue to deepen the fine management of the whole chain through various ways, such as advanced benchmarking, internal potential exploration, cost reduction and efficiency creation, to further improve the operation efficiency, and the company’s fine management into a higher ladder.Promote digital construction, successfully build huafa Real Estate One-stop cloud real estate platform, realize the communication and drainage closed loop of online attention and offline transformation;We strengthened the construction of talent teams, optimized the performance appraisal mechanism, and significantly improved the per capita efficiency.We improved the company’s tendering and procurement system, continuously improved our ability to control recruitment and procurement, and improved our cost management system.Based on its good management ability, Huafa Has constantly optimized and adjusted its organizational structure, formed a management structure of “headquarters – region (region) – city”, consolidated the foundation of the “three-level management and control” structure, and fully authorized the region to meet the new round of strategic development requirements.Huafa Has actively responded to the national strategy of targeted poverty alleviation, devoting all its resources to targeted poverty alleviation and contributing to poverty alleviation.Dadong village and Patriotism Village in Yangjiang City and Baodeng Village and Liwudi Village in Nujiang Prefecture in Yunnan province, which have been assisted by the company, have all achieved the goal of poverty alleviation.To establish the relationship of pair assistance with Yunfeng Village, Sanjiang Town, Daozhen County, Zunyi City, Guizhou Province;The construction of “Ten thousand enterprises helping ten thousand Villages” in Rongyi Village, Doumen District, Zhuhai city is progressing smoothly, and the achievement of assistance has been praised by zhuhai Housing and Urban-Rural Development Bureau.Facing the complicated severe epidemic situation, epidemic prevention and control of the company will always served as an important task, strictly carry out the epidemic prevention and control main body responsibility, establishing and perfecting the normalized epidemic prevention and control mechanism, efficient and orderly organization staff to complete several rounds of new vaccine and nucleic acid detection, earnestly employee health monitoring and screening schedule and implement staff zero infection,We should balance production and operation with epidemic prevention and control.Since its establishment, Huafa Shares has stayed true to its original aspiration and forged ahead. So far, it has become a national brand real estate enterprise with a scale of 100 billion yuan.Looking forward to the future, Huafa Will continue to maintain a sound business background, face opportunities and challenges with a new attitude, and continue to write a new chapter of high-quality development of the company.